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Monday, April 25, 2011

US Bank behind Metro's Convenient ID/Credit Card

US Bank is a partner with Metro State for the "Metro State OneCard", which allows you to use your ID card as a VISA Check Card. All you have to do is open a student checking account with US Bank, and the Metro State OneCard serves as your ID for anything on campus that requires an ID, and also a Check card that is acceptable anywhere VISA is. Quite simply, it's just one less card to carry in your wallet. 






Signs are posted throughout the Tivoli, especially near the ID station on the second floor, for the combo card. The PR element of this poster comes from the involvement of US Bank. This ID/ Check Card combo is a new product from US Bank, and they are using Metro State as it's projector to the students they are targeting. Metro State is willing to advertise for this, because it is a convenient perk to being a Metro State student with a US Bank account. This is going to make other students want to open an account (or so they hope), which explains the partnership and support of US Bank. The two organizations, US Bank and Metro State, are cooperating with each other on a joint project that proves to benefit both sides.

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