Additives and Law Enforcement

If you are able to sift through the fliers promoting bands, lectures, privatized law enforcement, and Mexican food, one may find that some around campus are actually trying to make our future healthier. The Additive Wars have put out a series of "Wanted" posters to raise awareness for the harmful things commonly found in processed  food. They are essentially creating a bad public image of, in one case, aspartame. By personifying the chemical in a red, fang-toothed manner, students know this is a bad thing. Then by promoting themselves as the leaders of a crusade to end all food additives, consumers must feel there is someone competent heading this fight.

But is this tactic working? I must admit I am much more aware and concerned about additives, which seems to be the campaigns only goal, as it does not promote a meeting or lecture of any sort, gives no tips or detailed information, does not even offer a website, phone number or address. Just "this stuff is bad, we want to get rid of it and make everything better." This is targeted at anyone who is interested in their health or food safety, but the flyer is simple enough to attract and interest anyone who passes by. A clever marketing campaign without any victims.

That's more than can be said for the posters advocating a new privatized law system.I'm sure many students have immediately noticed the large pictures of squad cars with their lights a blaze. A symbol which is clearly intended to scare or startle the people that walk by who have a similar reaction to the real thing. It represents a system most college kids are unsatisfied with and backs it up with the large letters "DO WE NEED GOVERNMENT?" Then, anyone who is inclined to read the fine print is lulled into thinking the organization behind it is the sound, logical men who will bring us all to a new age of peace.