If this was not a commuter campus, I feel that this campaign might have a chance. The poster is cute, mysterious and fun. It catches your attention, you have to study it, and it is memorable. All the things you want when conveying a message to the public.
Why This Message Failed
I am busy student. My time is at a premium. The BNC poster requires time to digest it's meaning. Is this time that I could be spending reading an assignment? I see a couple in miniature with odd cloths, leaping from the . hands of a much larger women in tinted goggles. Odd and rare indeed, but do I want to see this performance. I do like the arts, and I love ballet. Auraria is a commuter campus, students work, struggle to pay bills, and study. The ballet is a hard-sell. There was no information about student discounts, matinee times, or an on-campus performance to generate interest.
They were advertising on campus, but forgot the audience.
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